A/B Testing and Experimentation in Software
A/B Testing and Experimentation in Software A/B testing and experimentation help software teams make decisions based on data rather than guesswork. By comparing two variants, you can observe how changes affect user behavior and key metrics. A well-planned experiment reveals not just which option is better, but why it matters for users and the product. What is A/B testing It compares a current version (A) with a new variant (B) in a controlled way. Users are randomly assigned to one variant, so differences come from the change, not from who uses the product. The goal is to learn, quickly and safely, without harming the experience of existing users. Key elements ...