AI for Personalization in E-Commerce

AI for Personalization in E-Commerce Personalization is a powerful driver in online shopping. AI helps sites learn how customers behave and tailor what they see. By showing relevant products, faster search results, and smarter offers, shops can boost satisfaction and sales at the same time. Data fuels personalization. The most useful signals come from site interactions, past purchases, and items added to carts or wishlists. Collecting data should involve clear consent and privacy care to keep trust. ...

September 22, 2025 · 2 min · 337 words