Customer Relationship Management in the Digital Era
Customer Relationship Management in the Digital Era In the digital era, customer relationship management (CRM) is more than storing contacts. It is a living system that helps teams understand needs, predict interests, and respond quickly. The goal is not to push more messages, but to serve better at the right moment while respecting privacy. To do this well, organizations connect data from sales, marketing, support, and ecommerce. A 360-degree view lets a representative see past purchases, preferences, and channel history in one place, enabling a smoother experience. ...