Data Analytics: Turning Data into Actionable Insight
Data Analytics: Turning Data into Actionable Insight Data sits in many places in modern companies, waiting to be used. The value of data analytics comes when numbers become clear signals that guide actions. Good analytics starts with a simple question and a plan to answer it. Defining the question Before touching data, state the goal in plain terms. Examples: How can we raise online sales this quarter? Which customers are at risk of leaving? Clear questions keep the work focused and prevent cluttered results. Align on the metric you will optimize, the time frame, and who will use the results. ...