Video Streaming Technologies: Encoding Delivery and Monetization
Video Streaming Technologies: Encoding Delivery and Monetization Video streaming connects creators with audiences around the world. Behind every smooth playback are three core areas: encoding, delivery, and monetization. Understanding these parts helps teams choose the right codecs, networks, and business models for their audience. Encoding Encoding turns raw footage into compressed files that travel over the internet. Core choices are codecs: H.264, HEVC (H.265), AV1, and sometimes VP9. Each codec trades efficiency for complexity. Most publishers run a three-tier ladder: 480p, 1080p, and 4K to cover phones, laptops, and TVs. Transcoding creates these versions from one master file, so viewers get a good path even on slower networks. Packaging with CMAF keeps segments small and fast to switch between. The result is better picture quality at a lower data cost. Example ladder: 480p at 500 kbps, 1080p at 2–6 Mbps, 4K at 15–30 Mbps. ...