Customer Relationship Management: Turning Data into Relationships
Customer Relationship Management: Turning Data into Relationships CRM is not just software; it’s a practice that stitches customer data into conversations. When teams share notes, purchases, and preferences, they respond faster and more personally. The goal is to build trust over time, not just push messages. A good CRM helps every team member see the same story and act at the right moment. Data sources matter. Website visits, email responses, support tickets, and purchase history all feed the CRM. Keep data accurate and up to date, and respect consent. A clean, unified view helps every teammate see the same story and avoids mixed signals. ...