Customer Relationship Management: From Leads to Loyalty
Customer Relationship Management: From Leads to Loyalty Customer Relationship Management (CRM) is more than software. It is a disciplined approach that joins sales, marketing, and service to understand and serve customers better. When data is clear and shared, a lead becomes a loyal buyer who stays longer and buys more. Understanding the journey Think of the journey as five stages: awareness, consideration, acquisition, retention, and advocacy. At each stage, your team needs context, timely contact, and a clear next step. When channels share data, the experience feels seamless across email, chat, phone, and social. The goal is to move smoothly from one stage to the next. ...