Customer Relationship Management in the Digital Era
Customer Relationship Management in the Digital Era CRM in the digital era is more than a tool. It is a practice that blends data, people, and processes to build lasting relationships. Businesses collect signals from websites, apps, email, chat, and store visits. When these signals are organized into a single customer view, teams can tailor replies, offers, and services in real time. CRM is also a cross-functional effort. Marketing, sales, and service teams share data and goals. A good system shows how a small action, like a follow-up message after a purchase, affects revenue, loyalty, and support load. That clarity helps teams stay aligned and respond quickly. ...