ERP vs CRM Choosing the Right Suite
ERP vs CRM: Choosing the Right Suite Many businesses rely on both ERP and CRM, yet they serve different purposes. Understanding the strengths of each helps you avoid buying the wrong tool. ERP systems focus on internal operations. They connect finance, procurement, inventory, production planning, and HR. The goal is to streamline the flow from supplier orders to product delivery and payment. CRM systems focus on customer interactions. They collect contact data, track sales pipelines, run marketing campaigns, and log service requests. The aim is to build better relationships and grow revenue. ...