MarTech: Marketing Technology for Growth and Measurement
MarTech: Marketing Technology for Growth and Measurement MarTech brings together data, tools, and processes to help a business grow. A well designed marketing technology stack turns raw numbers into actions people can take. The goal is to connect marketing work to real outcomes, from awareness to revenue. A typical MarTech stack has several layers: analytics to observe behavior, CRM or customer data platforms to store profiles, marketing automation to run campaigns, content and experience tools, and ad tech to reach new people. Each layer has a job, and together they create a connected picture. ...