ERP vs CRM integration challenges
ERP vs CRM integration challenges ERP systems manage inventory, orders, and finances. CRM systems manage sales pipelines, contacts, and service cases. When you connect them, data can move from front office to back office, and back. The goal is speed and accuracy, but the path is not simple. Differences in data models, timing, and ownership often show up as roadblocks. Common challenges Data model gaps: product, price, and customer data may live in different shapes in each system. Master data alignment: duplicates or conflicting IDs cause mismatches across systems. Real-time vs batch: ERP often uses batch updates, while CRM may need near real-time data. Data quality: incomplete records, typos, or missing fields break automations. Security and access: different roles and permissions can block needed data flows. Change management: stakeholders must agree on who owns data and when to sync it. Customizations: unique fields or workflows raise maintenance costs and risk. Example: a sales quote in the CRM should become a confirmed order in the ERP. If pricing, tax rules, or currency differ, the order may fail or create revenue gaps, hurting the customer experience. ...