SEO for International Audiences: Localization and Link Building

SEO for International Audiences: Localization and Link Building Expanding to international audiences means more than translating words. True SEO for a global site blends localization with careful link building. When content uses the local language and the site earns relevant local links, search engines see your relevance in each market. Localization goes beyond translation. It includes culture, local search intent, and practical details like dates and currency. Use hreflang to signal language and region to search engines. Decide on a domain strategy: country code TLDs (example.de), country subdirectories (example.com/de/), or subdomains (de.example.com). Each choice has pros and cons for crawl, authority, and maintenance. ...

September 21, 2025 · 2 min · 377 words