Customer Relationship Management: From Data to Engagement
Customer Relationship Management: From Data to Engagement Customer relationship management is more than software; it is a discipline that uses data to build trust and steady engagement. When teams share a single customer profile, messages feel relevant rather than generic. The goal is to turn data into care customers can sense in every interaction. Data come from many places: website visits, support tickets, purchases, email replies, and social interactions. Collect with consent and keep it clean. A unified profile prevents gaps and helps teams act with confidence. Data governance matters too. Clear roles, data quality checks, and privacy guidelines keep the system useful over time. ...