Marketing Automation: From Lead to Loyal Customer
Marketing Automation: From Lead to Loyal Customer Marketing automation helps teams move leads through the buyer journey with timely messages, without sacrificing a personal touch. The goal is to free time for creative work while keeping experiences relevant to each person. A well designed automation plan turns simple signups into informed buyers who stay longer and buy again. Think of the customer journey as a map. Start with attract and capture, then nurture, convert, and finally retain and advocate. Each stage uses different content and messages to match the needs of the audience. ...