MarTech and the Market of Marketing Technology
MarTech and the Market of Marketing Technology The space around MarTech is big and evolving. Teams choose tools for ads, email, data, and customer experience, then connect them to learn what works. This market is not a single product. It is a web of platforms, services, and partners that shape how work gets done, day by day. The goal is to find a practical set of tools that fits a company’s size, goals, and culture. ...