E-commerce Platforms: Features, Pros, and Tradeoffs
E-commerce Platforms: Features, Pros, and Tradeoffs Choosing an e-commerce platform is a core decision for any online business. The right tool supports product catalogs, smooth checkout, and future growth. It also affects site speed, security, and how you connect with customers across channels. A good platform should be reliable, flexible, and easy to manage as your store evolves. Most platforms share common features: storefront and product catalog, a shopping cart, a checkout flow, multiple payment gateways, shipping and tax calculations, customer accounts, and built-in analytics. Many also offer SEO helpers, inventory control, and apps or plugins to extend functionality. The exact mix and price depend on your size, budget, and goals. ...