UX & Design

Content Strategy for the Web: UX, SEO, and Branding Content strategy is the map for what you say online, how you say it, and why it matters to users. When UX, SEO, and branding work together, sites are easier to use, easier to find, and easier to remember. This practical guide shows a simple way to start. Clarify goals and audience. Audit content for usefulness and gaps. Create a brief for each page with intent, keywords, tone, and branding. Plan information architecture aligned with how users search. Balance SEO with readability and accessibility. Maintain a consistent branding voice across pages. For example, a product page can become a small content journey: a clear overview, a buying guide, FAQs, and a casual compare section. Link to related guides and FAQs to answer real questions. This approach reduces friction and helps visitors move toward a decision while learning along the way. ...

Web Accessibility: Inclusive Web Design Web accessibility means designing and building sites that people with diverse abilities can use without barriers. It benefits everyone: users with vision, hearing, motor, or cognitive differences; older visitors; and people on mobile devices. Accessibility is not a one-time feature. It is a continuous practice that sits at the heart of good design. Accessibility starts with structure. Use semantic HTML so assistive technology can understand page meaning. Organize content with headings in a logical order (H1, then H2, etc.). Provide meaningful link text, and landmarks like header, nav, main, and footer to help navigation. ...