CRM analytics for customer insights CRM analytics helps teams turn data from sales, marketing, and support into clear customer insights. With a few reliable metrics, a company can spot who buys often, who might churn, and what actions move the needle. Start by combining data from every touchpoint: emails, calls, purchases, and service tickets. Clean data is essential for accuracy.
What to measure in CRM analytics
Customer lifetime value and average revenue per user, to see long-term value. Retention and churn rates, to understand loyalty. Conversion rates along the sales funnel, from lead to opportunity to close. Engagement scores, built from activity, email opens, and product use. Cross-sell and upsell rates, to find growth opportunities. Time to first purchase and time to repeat purchase, for speed of value. Support response time and resolution quality, to gauge satisfaction. Segments by region, industry, or plan, for targeted actions. How to analyze CRM data
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