MarTech Analytics: Measuring Campaign Impact
MarTech Analytics: Measuring Campaign Impact Measuring the impact of a marketing campaign can feel tricky. Different teams use different numbers, and it is easy to chase vanity metrics. A simple, clear approach helps everyone see how efforts connect to real results. This guide shares practical steps to measure campaign impact using business-friendly metrics. Start with a clear goal. Is the aim awareness, engagement, generated leads, or actual sales? Then map a path from initial attention to revenue. Collect data from ads, emails, social posts, and your website in one place. A single source of truth makes comparisons fair and easy. ...