MarTech and advertising technology platforms
MarTech and advertising technology platforms MarTech and advertising technology platforms shape how brands reach people online. MarTech covers tools such as CRM systems, marketing automation, and customer data platforms (CDP) to organize data and plan campaigns. Advertising tech includes demand-side platforms (DSPs), ad servers, and supply-side platforms (SSPs) that buy and show ads. When used together, these tools connect data, audiences, media, and results. Data is the backbone. A CDP collects data from website visits, emails, apps, and offline sources. It resolves identities so a person can be recognized across devices. Marketers use these insights to create audiences and map them to campaigns. Privacy rules, consent signals, and data retention limits guide what can be used and for how long. ...