The Science of Data Visualization and Storytelling with Data
The Science of Data Visualization and Storytelling with Data Data visualization translates numbers into pictures. This makes complex information easier to scan and compare. But visuals are not neutral. They guide attention, set tone, and invite a reader to follow a story. When visuals align with a clear question and the audience’s needs, decisions become clearer. Cognitive science explains why some visuals work better. Perception is fast for lines, bars, and positions, but slow for area or overlap. Preattentive cues such as length, position, and color help readers notice important details quickly. Choose color palettes with care, ensuring contrast and meaning, and always consider color blindness and screen readers. ...