Marketing Automation: Personalization at Scale
Marketing Automation: Personalization at Scale Marketing automation makes personalization scalable by turning data into timely, useful messages. The idea is simple: deliver the right content to the right person at the right moment, without manual effort. When teams design journeys that respect consent and preferences, automated touches feel helpful rather than spammy. The result is a smoother customer experience, higher engagement, and more efficient marketing. With the right setup, you can repeat successful experiences at scale across email, web, and mobile, while keeping a human touch. ...