SEO and Web Marketing: From Keywords to Conversions
SEO and Web Marketing: From Keywords to Conversions SEO and web marketing work best when we connect what people search with what you offer. The path from keywords to conversions is practical and doable for many teams. It starts with clear research, moves through helpful content, fast pages, and solid measurement. Start with keyword research that matches user intent. Look for questions your audience asks and phrases that show a buyer mindset. Group keywords by intent: informational, navigational, and transactional. This helps you plan content that answers real needs and avoids random pages that don’t support a goal. ...