Customer Data Platform

CRM Modernization: From Siloed Data to 360 View CRM modernization is not just about a new software. It means turning scattered data into a single, real-time view of each customer. When marketing, sales, and service share one picture, outreach becomes more personal, issues are resolved faster, and results are easier to measure. A true 360 view shows a customer’s touchpoints—from a website visit to a support ticket—so decisions are based on the same facts. The outcome is better experiences and clearer value for the business. ...

MarTech: Marketing Technology in Practice Marketing technology helps teams move faster, connect data, and deliver consistent experiences. When used well, tools fit together like gears in a machine, not as separate silos. This article shares practical ideas to turn MarTech into daily value. Start by focusing on people and data. The best tools won’t help much if data is scattered or teams are unsure who owns what. Clear goals, shared definitions, and regular check-ins help everyone stay aligned. ...