Web Marketing Metrics You Should Track Today
Web Marketing Metrics You Should Track Today Metrics are the compass of modern web marketing. They turn ideas into numbers you can act on. Clear metrics help teams plan budgets, improve pages, and shape better journeys for customers. Start with a simple framework: visibility, engagement, conversion, value, and retention. Pick a small set of metrics for each area and review them weekly. Traffic and visibility Unique visitors Sessions Page views Traffic sources (organic, paid, direct, social) New vs returning visitors Engagement and attention ...