CXM

MarTech: Marketing Technology Stack Unveiled Marketing technology helps teams plan, execute, and measure campaigns with less guesswork. A well-designed stack is a connected toolkit that gathers data, automates repetitive tasks, and informs decisions from first touch to loyal customer. When teams see a single source of truth, work flows smoother and results stay consistent across channels. Think of the stack in layers. A practical model includes data foundation, content and experiences, activation and automation, campaign management, analytics, and governance. Each layer adds value that fits a business need. ...