Big Data Afterthoughts: Big Data, Better Decisions
Big Data Afterthoughts: Big Data, Better Decisions Big data can help a business move from guesswork to evidence. The goal is not to collect more data, but to turn data into clear actions that matter for customers and the bottom line. When data is used well, decisions feel more grounded and far less risky. To use big data well, focus on three basics: data quality, data governance, and a clear decision question. Clean data reduces errors. Governance defines who owns data and what it can be used for. A specific question keeps analysis focused. Data silos slow teams down, so connect data across departments and aim for shared understanding. To move faster, many teams push for data democratization. When non-technical teammates can access clean dashboards, decisions improve across marketing, sales, and product. At the same time, governance stops data from being misused. ...