ERP and CRM Integration Patterns

ERP and CRM Integration Patterns ERP and CRM systems touch core business data, but they serve different needs. Integration helps sales teams see order status, service teams view inventory, and finance keep books in sync. A clear pattern reduces data silos, prevents duplicates, and speeds decision making. Start with a small, well-defined flow and grow from there. Common integration patterns Point-to-point direct integration A simple link between two systems. It is quick to start, but becomes hard to maintain as more systems join and data formats diverge. ...

September 22, 2025 · 3 min · 449 words