Data Visualization that Tells a Story
Data Visualization that Tells a Story A good data visualization helps readers move from raw numbers to understanding. It should guide the eye to the message you intend to share, not drown the viewer in details. Start by considering who will read the chart and what decision they need to make. With a clear purpose, the visuals fall into place. Crafting a Narrative A visualization is a part of a larger story. Think in three acts: setup, tension, resolution. The setup shows the situation, the tension highlights a change or contrast, and the resolution reveals the takeaway. Keep sentences short and let the visuals do the talking. Use titles and captions to frame the page, not to repeat every data point. ...