MarTech Analytics Measuring Marketing ROI
MarTech Analytics: Measuring Marketing ROI MarTech analytics help teams connect marketing effort to revenue. By aligning data from ads, emails, and website interactions, you can see what truly drives growth. Measuring ROI in this field means turning scattered data into a clear view that both marketers and executives can trust. Key metrics guide the effort. ROI and ROAS show how money returns from spend. CLV and CAC reveal value per customer and the cost to win them. Incremental revenue and lift show the extra effect of a campaign, beyond business as usual. Keep definitions simple and track them over time to spot trends. ...