MarTech: Marketing Technology for Real Results
MarTech: Marketing Technology for Real Results MarTech is the practical blend of software tools that helps marketing teams plan, run, and measure campaigns. It links content, data, and channels so teams can see what works and adjust quickly. Instead of guessing, you can base decisions on facts from real actions. This field is not one tool. It is a stack that fits a business goal. Start with a few core systems: a customer relationship management (CRM) tool, a way to send messages, and a simple analytics view. From there, you can add audience data, content options, and automation. The result is that teams move faster and waste less time on busywork. ...