MarTech: Marketing Technology in Action
MarTech in Action MarTech, or marketing technology, helps teams connect data, automate routines, and prove results. It sits at the intersection of marketing, IT, and analytics. When used well, the right tools turn raw customer signals into meaningful actions. You don’t need every tool to start; a small, focused stack can be enough to move the needle. A modern MarTech stack has several core parts. A customer data platform (CDP) unifies online and offline signals into one view. Marketing automation helps you run emails, ads, and on-site messages without manual work. Analytics shows what works, and content or experience tools deliver consistent messages across channels. In addition, identity resolution, privacy controls, and integrations tie the system together. ...