Data Analytics: Turning Data into Insight
Data Analytics: Turning Data into Insight Data analytics helps teams turn raw numbers into practical insight. It guides decisions, improves processes, and supports accountability across different parts of a company. The goal is clear answers, not busy charts. Good analytics starts with a question. Then it moves through data collection, cleaning, and simple analysis. The aim is to produce understandable results that drive action, not just show fancy graphs. A simple analytics workflow Define the question you want to answer Collect data from reliable sources Clean the data and fix obvious errors Explore patterns with basic summaries and charts Interpret results and tell the story in plain language Act on findings and track the impact over time Real-world examples Example 1: An online store sees a rising cart abandonment rate. By mapping the funnel—visit, add to cart, begin checkout, purchase—they identify where customers drop off. A small change, like simplifying checkout or adding trust signals, can lift conversions. ...