Global SEO Techniques for Multilingual Sites

Global SEO Techniques for Multilingual Sites Global audiences expect a site that speaks their language clearly and respects local search habits. Multilingual SEO is more than adding translations; it is designing a clear structure that helps both users and search engines find the right pages quickly. Plan how you present languages and regions. A common approach uses language folders like /es/ for Spanish or /fr/ for French, paired with a simple language switcher. Subfolders are often easier to crawl and maintain than separate subdomains, and they make it simpler to map content to country targets in a predictable way. ...

September 21, 2025 · 2 min · 376 words