Global Web Marketing: Localization and Personalization
Global Web Marketing: Localization and Personalization Global marketing starts when you speak your visitors’ language and respond to their local context. Localization and personalization work together to build trust across markets. The goal is not only to translate words, but to adapt experiences so buyers feel understood. Localization covers language, currency, date formats, units, and local laws. It also means choosing imagery, examples, and brand references that fit a local mindset. A small hotel site, for example, should show local currency, local phone numbers, and maps that work in each country. ...