MarTech Marketing Technology in Action
MarTech Marketing Technology in Action MarTech, or marketing technology, is not a single tool. It is a family of software that helps teams plan, run, and measure marketing with data. When used well, it helps you understand customers and save time. Core layers include data sources, activation channels, and measurement. Data sources can be website analytics, CRM data, and ad platforms. Activation channels are email, social posts, and paid ads. Measurement comes from dashboards and attribution reports. A simple stack might be analytics, an email tool, a CRM, and a dashboard. ...