Marketing-Data

MarTech Data: Measuring Marketing Impact In today’s digital marketing world, data from ads, emails, websites, and CRM must be measured to see what actually moves people to buy. Teams often face silos, inconsistent definitions, and delayed reports. The goal is to turn data into clear actions that improve campaigns and customer experience. A simple framework helps here. Distinguish outcome metrics from process metrics. Outcome metrics track revenue, leads, or orders. Process metrics monitor engagement and efficiency, such as emails opened, ad clicks, or funnel drop-offs. Used together, they reveal what drives results and where to improve. ...