Customer Relationship Management in the Digital Era
Customer Relationship Management in the Digital Era CRM in the digital era has moved beyond a simple contact list. Today, data comes from websites, apps, emails, and social channels, and smart systems turn it into timely actions. When done well, CRM makes every interaction feel personal, while protecting privacy and trust. Teams align around one view of the customer, which speeds up service and improves results. Key shifts in CRM today: ...