MarketingOps

MarTech Analytics: Measuring Campaign ROI Campaign ROI is not a single figure. It shows how well marketing activities turn spend into revenue across channels and time. To measure it well, start with a clear goal, choose the right metrics, and agree on an attribution method before you launch. Key metrics include revenue, cost, and margin. Track direct responses (sales, signups) and assisted effects (site visits, email opens, brand awareness). A simple ROI formula helps: (Revenue - Cost) / Cost. Example: a campaign costs $20,000. With multi-touch attribution that attributes $70,000 of revenue, ROI = (70,000 - 20,000)/20,000 = 2.5, or 250%. If you count only last-touch revenue at $50,000, ROI = 1.5. ...

MarTech: Marketing Technology for Modern Teams MarTech helps teams connect ideas with data and create smooth campaigns. It is more than a pile of tools; it is a way to coordinate work across writers, designers, and analysts. A modern MarTech stack should remove friction, not add complexity. What MarTech Includes Customer relationship management (CRM) systems to track contacts and opportunities. Marketing automation platforms for email, social, and ads. Content management and collaboration tools for reviews and publishing. Data and analytics tools that turn numbers into guidance. Social listening and ad tech for real-time feedback. Data governance and security practices to protect customer information. Integrations and APIs that connect tools in a single flow. When tools work together, teams spend less time moving data between systems and more time solving problems. ...

MarTech: Marketing Technology in Practice MarTech helps teams move from guesswork to evidence. The right tools turn website visitors into known contacts and contacts into customers, while showing what works. In practice, MarTech is not just software. It is a way to align data, people, and plans so campaigns are smarter and faster. What MarTech helps you do Collect and unify customer data from web, email, and apps Segment audiences to send relevant messages Automate repetitive tasks and nurture leads Measure results in near real time and learn what to improve A practical workflow you can adopt Start with a simple journey: a visitor lands on your site, signs up, and receives a welcome message. Then expand step by step. ...