MarTech: marketing technology in practice
MarTech: marketing technology in practice Marketing technology helps teams reach customers across channels with more consistency. But the real value comes when tools solve real problems, not when they sit on a shelf. In practice, MarTech should accelerate clear goals like better engagement, stronger conversions, and higher trust. This article shares practical ideas to apply MarTech without getting lost in a long shopping list. At the core is data. Teams collect signals from websites, emails, ads, and apps. Data is powerful only when it is accurate, up-to-date, and used with consent. A first-party data strategy helps you own your customer story. A central data hub, such as a customer data platform or a simple data layer, ties tools together and keeps data consistent. With clean data, campaigns can be personalized without surprises. ...