ERP vs CRM Integrations for Business Workflows
ERP vs CRM Integrations for Business Workflows ERP and CRM are two core business systems. ERP (enterprise resource planning) manages operations like finance, supply chain, inventory, and manufacturing. CRM (customer relationship management) tracks sales, marketing, and service interactions. When these tools connect, teams move smoothly from lead to delivery. An integration helps create one true version of customer data. It reduces duplicates, speeds up tasks, and improves reporting. For example, when a sale closes in the CRM, the ERP can create an order, check stock, schedule shipping, and generate an invoice automatically. ...