Technical SEO for Global Audiences
Technical SEO for Global Audiences Global readers visit your site from many languages and regions. Technical SEO helps search engines understand who you serve and where to show content. The goal is to avoid duplicate content and confusion, while keeping pages fast and easy to use on any device. Plan clear URL structures for languages. Two common approaches are subdirectories like /en/ or /es/, or country code top-level domains like /fr/ or /de/. Whichever you choose, keep it consistent. Use hreflang attributes to signal language and region, and include an x-default page for users outside your target. Example: have /en/product and /es/product with rel=“alternate” hreflang=“en” and hreflang=“es” and a link to hreflang=“x-default” for global users. ...