Page-Speed

Web performance budgets and optimization Web performance budgets give teams a concrete limit to aim for. They translate speed goals into numbers we can measure and enforce. A budget keeps the development process focused on user experience, not just features. By setting limits on payload size, number of requests, and time to interactive, you can prevent regressions and guide improvements across design, frontend, and backend work. What is a performance budget? A performance budget is a small set of rules that restrict what a page can load. Typical dimensions are: ...

SEO and Web Marketing: Grow Organic Traffic Growing organic traffic is a steady effort that blends good content with solid site health. This guide shares practical steps you can apply today. The goal is to attract the right visitors, answer their questions, and earn trust from search engines over time. Clear messages, helpful answers, and reliable performance help you rise in search results without paid ads. Start with keyword research. Find the questions your audience asks and the terms they use. Focus on intent: are people looking for information, a product, or a solution? Create content that directly answers those needs. A simple plan: ...

SEO in 2025: Structured Data, Core Web Vitals, and AI In 2025, SEO is a triangle of three steady forces: clear data signals, fast, stable experiences, and smart automation. Structured data helps search engines map your pages, Core Web Vitals measure user experience, and AI tools speed up research, writing, and optimization. When you align these parts, you reach more people with less friction. Structured data matters for features like rich results and knowledge panels. Use JSON-LD to annotate articles, products, FAQs, and breadcrumbs. Keep data accurate and up to date, and avoid marking things that aren’t true. Validate with the Google Rich Results Test or the Structured Data Testing Tool. Small, precise data beats large, vague signals. APIs can help keep data consistent across many pages. ...

SEO and Web Marketing: Attracting, Engaging, Converting Marketing teams aim to attract the right visitors, engage them with helpful content, and convert them into customers. Search engines are a key channel, but credibility and clarity matter more than hype. A clear plan helps you move people from curiosity to action. To attract, start with keyword research that matches user intent. Create helpful content, optimize page titles and meta descriptions, and ensure fast, secure, mobile-friendly pages. A simple site map and clean URLs help search engines index your site. ...