Live Video Streaming: Encoding, Delivery, and Monetization
Live Video Streaming: Encoding, Delivery, and Monetization Live video streaming brings together three main parts: encoding, delivery, and monetization. Each part matters for quality, reach, and income. This guide explains the basics in clear terms and offers simple steps you can use today. Encoding essentials Encoding turns raw video into a digital stream that viewers can play on many devices. Key choices are codecs (H.264/AVC is common, H.265/HEVC saves bandwidth, AV1 is efficient but newer), and containers. A practical approach uses a bitrate ladder: several quality levels so a player can switch to a stable stream if network conditions change. For example, include 1080p at high bitrate, 720p at medium, and 480p at low. Keep keyframe intervals consistent and test encoding paths on mobiles as well as desktops. ...