ERP vs CRM: When to Integrate and How
ERP vs CRM: When to Integrate and How ERP and CRM are two essential tools for modern business, but they solve different problems. ERP (enterprise resource planning) coordinates back-office tasks like inventory, procurement, payroll, and finance. CRM (customer relationship management) maps customer journeys in sales, marketing, and service. Each system shines alone, yet data and workflows often cross between them. A thoughtful integration helps avoid duplicate data, improves insights, and speeds up operations. ...