MarTech Marketing Technology Trends
MarTech Marketing Technology Trends Modern marketing technology blends data, AI, and automation. The goal is simple: understand customers better and deliver the right message at the right moment. This short guide highlights practical shifts you can apply this year. AI and automation reshape daily work. Generative AI helps brainstorm content and drafts, while automation handles routine tasks. Chatbots support visitors, and smart testing tunes emails and ads. Generative AI for ideas, outlines, and subject lines AI-driven optimization for emails, landing pages, and ads Chatbots and conversational assistants on sites Smarter A/B and multivariate testing to learn quickly Privacy-first data strategies become essential. Build around first-party data and consent controls. Use a customer data platform to unify profiles, while governance is built into the workflow. ...