SEO and Web Marketing: Grow Your Online Presence

SEO and Web Marketing: Grow Your Online Presence Growing your online presence starts with a clear plan. SEO helps people find your site when they search for products, ideas, or services you offer. Web marketing blends SEO with content, social media, and a good user experience. The result is more visibility, steady traffic, and better chances of turning visitors into customers. Start with an audit to know where you stand. List your main pages and check these basics: page titles, meta descriptions, header structure, and image alt text. Make sure every page has a clear purpose and a primary keyword. Then do keyword research to understand what people actually search for. Look for phrases with reasonable search volume and low competition that match your offerings. ...

September 22, 2025 · 2 min · 409 words

Scalable Search Inverted Indexes and Beyond

Scalable Search Inverted Indexes and Beyond Inverted indexes speed up text search by listing which documents contain each word. This lets you answer queries fast without scanning every page. As your data grows, the index must scale without slowing down users. The challenge is to keep insertions fast, queries responsive, and storage affordable across many machines. One common approach is to split the data into shards. Each shard holds a portion of documents and its own posting lists. With 10 shards, ten million documents can be searched in parallel, and the results are merged in the end. Sharding also helps with distribution and resilience. ...

September 22, 2025 · 2 min · 349 words