AI-Driven Personalization in E-commerce and Marketing
AI-Driven Personalization in E-commerce and Marketing AI-driven personalization helps marketers tailor offers, messages, and product recommendations by studying how visitors behave. By combining data from website visits, past purchases, and expressed interests, teams can create more relevant experiences without guessing. How it works: collect signals such as clicks, searches, time on page, and purchases; build scores or segments; and use machine learning to predict the next best action. Privacy-friendly methods matter: opt-in data, anonymized analytics, and on-device processing when possible. Real-time scoring lets a page adapt as a user browses, showing relevant products, content, and offers. ...