E-Commerce Personalization and Recommendations
E-Commerce Personalization and Recommendations Personalization has moved from a nice add-on to a core capability in online retail. Shoppers now expect experiences that feel relevant and timely, not generic catalogs. When a visitor sees items that match their interests, they save time, trust the site more, and are more likely to buy. The challenge is to balance useful recommendations with privacy and performance. A simple rule helps teams: deliver the right product at the right moment, without overwhelming the user. ...