Customer Relationship Management That Drives Growth
Customer Relationship Management That Drives Growth CRM is a growth engine when used well. It isn’t only about storing contacts; it’s about understanding each customer journey and choosing the right action at the right time. A good CRM ties together sales, marketing, and service, turning scattered notes into a single view of a customer’s history. With that view, teams move faster, personalize more, and reduce waste in campaigns. Start with a clean data foundation. Collect only essential fields, gain consent, and remove duplicates. A single source of truth helps every team speak the same language. Regular hygiene tasks—updating contact roles, noting channel preferences, and archiving inactive records—pay off with better targeting and fewer mistakes. ...